How I created a sales funnel...

Oct 9, 2023

In case you’re wondering, this is not a success story, but you’ll see that later.

Lets first start with the definition of a sales funnel. Here’s how Salesforce define it in this article:

A sales funnel is a marketing term used to capture and describe the journey that potential customers go through, from prospecting to purchase. A sales funnel consists of several steps, the actual number of which varies with each company’s sales model.

Having that in mind, now I want to share with you what I’ve learnt while building one. Here they are:

  1. Define a clear goal and a buyer persona

  2. Outline the customer journey

  3. Measure and improve

Learning from my mistakes will save you days of work

I’m telling you this because I invested my time and money into it and now that its done and I don’t want you to make the same mistakes as me.

Let’s dive in!

Define a clear goal and a buyer persona

When I started out I didn’t really know what should my goal be. Well, outside of the obvious one and that was to make money.

My mistake here was that I didn’t know what product I should upsell people to since I have multiple products.

Defining the goal consists of defining who do you want to target and how do you want to help them while still make money from it.

Regarding the upsell, I just decided it was going to be the Second Brain and I didn’t think much about it.

I didn’t think about the customer persona for the template I was upselling, which made it hard for me to write clear messaging to that audience.

Outline the customer journey

How do you want your customers to move through your sales funnel and what stages should they go through?

By defining the customer journey you can clearly see where your process is performing badly and improve it.

Here’s the link to a Whimsical board where you can duplicate my example of the sales funnel (I didn’t have this when I was building mine).

This doesn’t have to be complicated, here’s how it can look like:

  1. Find a way to get leads (Notion template gallery, Twitter ads, Instagram ads)

  2. Build a landing page you’ll send your leads to where people can get the lead magnet

  3. Create an email sequence for people who got your lead magnet and an offer to your paid product

  4. Create a landing page for your paid product

Measure and improve

Now that you know what to do and after you do all of this, it’s time to measure and improve. How do you do this?

Choose your KPIs (Key performance indicators) for example page views, bounce rate, or time on the page and define your conversions.

In the example above, there are 2 conversions you can track. One is on the first landing page where people can get your free product. And the other is on your other landing page where your leads can purchase the paid product.

The way you can analyze and improve your landing pages is by compering the current month for example with the previous one, and see what you want to improve.

I want to show you one more thing…

And that’s my budget.

I spent some money on my sales funnel thinking it will generate more revenue (which doesn’t have to be the case).

  1. Landing page for a free product $0 (I built it)

  2. Email sequence $150

  3. Landing page for a paid product $300 (this was done just a couple days ago)

And here’s the revenue in the last 3 months, I still have a lot of work to do 😅

That’s it!

Reply or comment to let me know what else should I write about.

If you got any value from this, make sure to share it with your friends. It means a lot to me.

Until then,


P.S. Whenever you're ready, there are 3 ways I can help you:

#1 ​The Second Brain Notion Template:​ I know you are busy. Most entrepreneurs are and most spend their time working in their business, not on their business. This template will help you free up your time and do what needs to be done.

#2 ​The Sales CRM Notion Template: Sales is all about one single thing, follow-up. And you don't want to get into a negotiation for a big deal and forget something, or not follow up when you need to. Having everything in one place is crucial.

#3 Follow me on Twitter and Instagram for tips on Notion and how you can grow your business.

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